Physical Promotion

Note: there is no guarantee that we will be able to upload your image to the plasma screens. External companies pay to advertise through these screens, so it depends how busy the slideshow is at the time, as we can’t have too many on simultaneously as it can undermine a company’s investments. We will do our best to upload your images whenever possible.

Posters, Flyers, and Physical Advertising

Don’t forget the old techniques like flyers and posters! We’d just ask you to try and be as environmentally friendly as possible and only order the number of flyers you can be sure to distribute (or get generic ones without any dates that you can reuse in future years!).

If you’re advertising an event this way, be sure to put it on your EMF. If you want to guarantee your posters won’t be taken down, use one of the three concrete circular billboards we’ve got around campus– there’s one outside James College, one in Market Square, and one outside the Glasshouse.

You could consider creating a cheap banner using bedsheets and paint, but note that this will need to be fire-guarded by our Health, Safety and Logistics Manager, Geoff, before you can put it up. Alternatively you could purchase long-term printed banners to roll out at all your events and sign-up opportunities. You can pick these up relatively cheaply, but just remember not to put any dates on them to ensure they remain relevant!

Make sure your designs are memorable, with the correct details on them! Include calls to action (buy a ticket, follow our Instagram) and only the necessary information– don’t crowd the space with lots of additional stuff, and consider whether you’re using the most effective marketing technique for your purpose. 

IMPORTANT: Please ensure you adhere to the following rules and laws when putting up posters:

• All posters put up around campus must include the name of your student group.

Not doing this puts your group in contravention of the University’s Regulation 13.2. Your poster will be removed and destroyed.

• Ensure that your poster does not cover the white accessibility strips on the black poles across campus.

These help students with visual impairments to navigate around campus and must not be covered. Your poster will be removed and you will receive an email reminder.

• It is illegal to put posters on council property.

This includes lampposts, bus signs, and bus stops. The council has the legal power to seek recompense for the removal of these items, which means your group could be charged.

Vanbrugh Stalls

Four stalls are available in the foyer from 12-2pm during term-time, for student groups to promote their activities. These stalls can be booked through the College Administrator (vanbrugh@york.ac.uk) on a first-come, first-served basis, and are a popular feature at lunchtimes.